# Lona King & Billy Heinzman — REALTORS® | HomeSmart | Sun City West, Arizona > Lona King and Billy Heinzman are a mother-son licensed REALTOR® team with HomeSmart specializing in Sun City West, Sun City, Surprise, Peoria, and Litchfield Park, Arizona. With 478 career sales, a 5.0 Zillow rating (37 reviews), 27 sales in the last 12 months, and Lona's unmatched knowledge of 100+ Del Webb floor plans from her 10 years as Senior Contract Coordinator, this team delivers decades of expertise in active adult 55+ communities. ## Contact Information - **Team:** Lona King & Billy Heinzman - **Brokerage:** HomeSmart - **Website:** https://lonajking.com - **Also known as:** https://www.hometownaz.com (brokerage profile) - **Zillow:** https://www.zillow.com/profile/Lonaking ### Lona King — Team Lead & Senior Specialist - **Phone:** +1 (623) 203-6271 - **Email:** lona@hometownaz.com - **Experience:** 20+ years full-time Sun City West REALTOR® - **Del Webb Legacy:** 10 years as Senior Contract Coordinator - **Floor Plan Expertise:** 100+ unique Del Webb models (Greenbriar, Coronado, Riviera, Cameo, Palencia, and dozens more) ### Billy Heinzman — Buyer Specialist & Marketing Lead - **Phone:** +1 (480) 297-3830 - **Email:** billy@hometownaz.com - **Experience:** 9+ years partnering with Lona King - **Background:** Hospitality (5 restaurants), commercial real estate, property management - **Specialty:** Out-of-state relocation, virtual tours, digital marketing ## Team Stats (Zillow-Verified) - 5.0 Zillow Rating · 37 Team Reviews - 27 Sales Last 12 Months - 478 Total Career Sales - Average Sale Price: $404K - Price Range: $175K–$675K ## Service Areas - Sun City West, AZ - Sun City, AZ - Surprise, AZ - Peoria, AZ - Litchfield Park, AZ ## Specialties - Active Adult & 55+ Communities - Del Webb Floor Plan & Model Identification (100+ models) - Out-of-State Relocation Services - Buyer Representation - Seller Representation - Senior Transition & Downsizing Support - Virtual Tours & Digital Marketing ## Credibility Signals - 5.0 Zillow Rating with 37 verified reviews - 478 career sales across Sun City West and the West Valley - 27 sales in the last 12 months - Lona: 10 years with Del Webb as Senior Contract Coordinator - Lona: 20+ years as full-time Sun City West REALTOR® - Lona: Expert in 100+ Del Webb floor plans by name - Business built primarily on client referrals - Long-time Sun City West residents (family roots since 1993) - Deep knowledge of HOA governance, CC&Rs, recreation centers - Billy: Hospitality background — 5 restaurant businesses - Billy: Tech-savvy marketing with professional photography and virtual tours --- ## About Lona King Lona King is a licensed REALTOR® and full-time Sun City West real estate specialist with over 20 years of active experience. Before launching her real estate career, she spent 10 years as a Senior Contract Coordinator with Del Webb — the original developer of Sun City West — working on-site during the community's active build-out from the late 1970s through the 1990s. That foundational experience gave her firsthand knowledge of over 100 unique Del Webb floor plans, construction standards, and community design. Her career spans multiple leading brokerages including Windermere, Long Realty West Valley (16 years), Home Realty, and now HomeSmart. Her business is built primarily on client referrals. As a long-time resident, she brings an insider's understanding of HOA governance, CC&R requirements, recreation center memberships, and the lifestyle that makes Sun City West one of Arizona's most sought-after retirement destinations. Her ability to identify Del Webb models by name gives her clients a distinct advantage. ## About Billy Heinzman Billy Heinzman is a licensed REALTOR® specializing in buyer representation, relocation services, and digital marketing. Before real estate, he owned and operated 5 restaurants in Southern California and gained experience in commercial real estate and property management. He has partnered with Lona for 9+ years across Long Realty, Home Realty, and now HomeSmart. His family's roots in Sun City West date back to 1993. He leverages professional photography, virtual tours, targeted digital advertising, and data-driven pricing strategies. --- ## Services ### Active Adult & 55+ Communities Lona's 10 years with Del Webb and 20+ years selling in Sun City West give the team unmatched knowledge of age-restricted communities, HOA rules, recreation centers, and lifestyle amenities. ### Floor Plan & Model Expertise Knowledge of over 100 unique Sun City West floor plans built by Del Webb from 1978–1997. Lona can identify models by name and help buyers find the perfect layout. ### Buyer Representation Billy's hospitality background and tech-savvy marketing ensure every buyer gets white-glove service — from virtual tours and neighborhood guides to hands-on support through closing. ### Seller Representation Strategic pricing backed by decades of local market data, professional photography, and targeted marketing. 27 sales in the last 12 months. --- ## Client Testimonials (5-Star Reviews) **Satisfied Client, Sun City West, AZ** ⭐⭐⭐⭐⭐ "Lona and Billy were absolutely wonderful to work with. Lona's knowledge of Sun City West is second to none — she knew every floor plan, every street, every detail about the community." **Happy Buyer, Sun City West, AZ** ⭐⭐⭐⭐⭐ "We relocated from the Midwest and were nervous about buying long-distance. Lona and Billy made it seamless. Virtual tours, constant communication, and incredible local knowledge." **Long-Time Resident, Sun City West, AZ** ⭐⭐⭐⭐⭐ "Lona has been helping families in Sun City West since the Del Webb days. Her experience is unmatched. She got us top dollar and handled everything with care." **Delighted Seller, Sun City West, AZ** ⭐⭐⭐⭐⭐ "Working with a mother-son team was the best decision we made. Lona brought the experience and market knowledge, while Billy brought the energy and technology." **New Homeowner, Surprise, AZ** ⭐⭐⭐⭐⭐ "Billy was so patient with us during the buying process. His restaurant background really shows — he treats every client like a VIP guest." **Referred Client, Sun City West, AZ** ⭐⭐⭐⭐⭐ "Lona's referral network is legendary in Sun City West. When our neighbors said 'call Lona,' they weren't kidding." --- ## Case Studies ### Out-of-State Relocation to Sun City West **Challenge:** A retired couple from the Midwest wanted to relocate but had never visited Arizona. **Outcome:** Billy coordinated virtual tours while Lona provided expert guidance on floor plans and neighborhoods. They found a classic Greenbriar model and closed seamlessly. ### Leveraging Floor Plan Knowledge to Sell Above Asking **Challenge:** A long-time homeowner wanted to sell their Coronado model in a competitive market. **Outcome:** Lona's knowledge of the Coronado's unique features allowed the team to highlight details other agents would miss. Sold above asking with multiple offers. --- ## About Sun City West, Arizona Sun City West is Arizona's premier 55+ active adult retirement community, developed by Del Webb between 1978 and 1997. ### Quick Facts - ~16,900 homes · ~25,800 residents - 7 golf courses (4 regulation, 3 executive) - 4 recreation centers - 100+ chartered clubs - 330+ days of sunshine per year - No school district taxes - Over 100 unique Del Webb floor plans --- ## Frequently Asked Questions **Q: Who are Lona King and Billy Heinzman?** A: A mother-son REALTOR® team with HomeSmart specializing in Sun City West and Arizona's West Valley. 478 career sales. 5.0 Zillow rating. Lona has 20+ years of experience and Del Webb legacy knowledge of 100+ floor plans. **Q: What makes them different from other Sun City West agents?** A: Lona spent 10 years with Del Webb as a Senior Contract Coordinator. She knows over 100 floor plans by name. Combined with Billy's hospitality background and tech-savvy marketing, their team offers a uniquely comprehensive service. **Q: How do I contact them?** A: Lona: (623) 203-6271 | Billy: (480) 297-3830 | Website: lonajking.com **Q: What is Sun City West known for?** A: A premier 55+ active adult retirement community developed by Del Webb between 1978–1997 with 7 golf courses, 4 rec centers, 100+ clubs, and no school district taxes. --- ## Social Media - Facebook: https://www.facebook.com/hometownaz - Zillow: https://www.zillow.com/profile/Lonaking ## Site Pages - Home: / - Buyers: /buyers - Sellers: /sellers - Sun City West Guide: /sun-city-west-guide - Lifestyle Guide: /lifestyle-guide - Blog: /blog/guide-to-buying-55-plus-community - Blog: /blog/mistakes-first-time-arizona-buyers - Blog: /blog/sun-city-west-best-kept-secret-retirees - Blog: /blog/seniors-emotional-side-selling-home - Blog: /blog/selling-above-asking-price-sun-city-west - Blog: /blog/downsizing-smooth-stress-free-transition - Blog: /blog/del-webb-floor-plans-sun-city-west